BRANDING • SOCIAL • MOTION
BRANDING • SOCIAL • MOTION
BRANDING • SOCIAL • MOTION
Step N Flex is a modern fitness brand focused on delivering high energy, rhythm driven step classes in a contemporary studio environment. Blending cardio, coordination and strength, the classes are designed to be accessible, motivating and community led.
OVERVIEW
Step N Flex is a modern, high energy step class built around rhythm, movement and community. Designed to feel bold and empowering, the brand needed an identity that reflected its dynamic atmosphere and strong visual presence within the fitness space.
RESULTS
The final identity positions Step N Flex as a confident and modern fitness brand. The bold logo and distinctive colour palette create strong visual recognition, while the cohesive application across social and print strengthens brand presence and audience engagement.
STRATEGY
The objective was to create a confident and recognisable identity that would stand out both in studio and across social platforms. I developed a bold logo that uses the “N” as a distinctive graphic asset, allowing for flexibility across posters, digital content and merchandise.
A purple, navy and white colour palette was introduced to create contrast and impact, balancing energy with a premium, contemporary feel. The visual system was applied consistently across social media, promotional posters and branded materials to build awareness and cohesion.
OVERVIEW
Step N Flex is a modern, high energy step class built around rhythm, movement and community. Designed to feel bold and empowering, the brand needed an identity that reflected its dynamic atmosphere and strong visual presence within the fitness space.
STRATEGY
The objective was to create a confident and recognisable identity that would stand out both in studio and across social platforms. I developed a bold logo that uses the “N” as a distinctive graphic asset, allowing for flexibility across posters, digital content and merchandise.
A purple, navy and white colour palette was introduced to create contrast and impact, balancing energy with a premium, contemporary feel. The visual system was applied consistently across social media, promotional posters and branded materials to build awareness and cohesion.
RESULTS
The final identity positions Step N Flex as a confident and modern fitness brand. The bold logo and distinctive colour palette create strong visual recognition, while the cohesive application across social and print strengthens brand presence and audience engagement.
OVERVIEW
Step N Flex is a modern, high energy step class built around rhythm, movement and community. Designed to feel bold and empowering, the brand needed an identity that reflected its dynamic atmosphere and strong visual presence within the fitness space.
STRATEGY
The objective was to create a confident and recognisable identity that would stand out both in studio and across social platforms. I developed a bold logo that uses the “N” as a distinctive graphic asset, allowing for flexibility across posters, digital content and merchandise.
A purple, navy and white colour palette was introduced to create contrast and impact, balancing energy with a premium, contemporary feel. The visual system was applied consistently across social media, promotional posters and branded materials to build awareness and cohesion.
RESULTS
The final identity positions Step N Flex as a confident and modern fitness brand. The bold logo and distinctive colour palette create strong visual recognition, while the cohesive application across social and print strengthens brand presence and audience engagement.
CREATING CREATIVE THINGS.
CREATING CREATIVE THINGS.
CREATING CREATIVE THINGS.