For LA Direct Solutions, a UK-based reseller of refurbished IT hardware, I delivered a modern brand refresh that put sustainability and professionalism at the forefront. The goal was to evolve the visual identity into something cleaner and more aligned with the company’s values — reliability, circular technology, and environmental responsibility. I introduced a new look and feel through a palette of blue and green, symbolising trust and eco-consciousness, and applied this across their digital and physical touchpoints. The redesigned website focused on clarity, performance, and mobile experience, while social media channels were restructured for visual consistency and stronger engagement. I also designed print assets and exhibition materials that brought the refreshed brand to life in physical spaces. The result was a unified, forward-looking identity that better connects with B2B clients and highlights LA Direct’s commitment to sustainable IT.