I led a complete brand refresh for Bytestock, a UK-based tech retailer specialising in refurbished IT hardware. The project involved modernising their visual identity to better reflect their professionalism and appeal to B2B clients. I redesigned their website for improved usability and mobile responsiveness, created a consistent social media strategy, and developed cohesive email campaigns, print materials, and promotional videos. The result was a unified, contemporary brand presence that enhanced credibility, boosted engagement, and positioned Bytestock more competitively in the market.